The Fundamentals of Facebook Marketing and Advertising
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001 Watch the Facebook Ads Certification E7 Course Trailer (0:54)
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002 Welcome to the Facebook Ads E7 Certification Course (6:06)
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003 Access All Course Templates Guides and Special Resources
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004 The Capabilities of Facebooks Ad Ecosystem and 4 Core Tools (8:06)
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005 The Interactive Facebook Ads Manager Simulation Game (10:11)
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006 Lets Set Up Your Base Tracking Pixel (3:10)
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007 Advanced Lets Set Up an Event Tracking Pixel (6:34)
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008 Lets Convert a Personal Account to a Business Account and Add People (2:16)
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Lets Create Core Custom and Lookalike Audiences
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009 Lets Build Your Facebook User Targeting Skills (2:57)
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010 How to Build a City-specific Audience of Facebook Users (4:14)
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011 How to Target Users Who are Located near Physical Addresses (2:36)
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012 How to Build an Audience of Your Competitors Fans (4:28)
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013 How to Build an Audience of Users from External Data (Like an Email List) (3:18)
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014 How to Build a Custom Audience by Synchronizing a MailChimp Account (2:14)
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015 How to Create an Audience that Looks Like Your Fans (Lookalike Audiences) (2:29)
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016 How to Create a Lookalike Audience from a Tracking Pixel (2:21)
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017 How to Create an Audience of Users Whove also Visited Your Website or App (2:18)
How to Deploy Facebook's Objective-driven Ad Campaigns
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018 Watch an Animated Introduction to Facebooks Objective-driven Ads (1:55)
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019 How to Build Awareness for a Brand with Promoted Success Stories (7:39)
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020 How to Prioritize Between Two User Groups by using a Reach Split Test (6:18)
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021 How to Create and Promote a Time-sensitive Offer or Discount (6:25)
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022 How to Launch a Device-targeted Carousel App Install Ad (6:02)
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023 How to Get Leads for High-dollar Sales (e.g. Service Business or Car Dealership) (6:13)
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024 How to Use Engagement Ads to Promote a Digital Product (Good for Events Too) (3:02)
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Learn Advanced Applications of Facebook Ads
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025 Lets Delve into Sophisticated Uses of Facebook Advertisements (1:55)
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026 Lets Set Up a Facebook Product Catalog (Great for Products or Travel Offerings) (8:30)
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027 How to Use a New Feature Lets Use Product Tagging in a Post (2:07)
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028 Lets Launch a Pixel-driven Product Catalog Remarketing Ad (6:44)
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029 Lets Set Up a Dynamic Product Catalog Display Remarketing Campaign (4:58)
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030 How to Use Facebook Insights and Automate the Delivery of a Performance Report (2:10)
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031 The Big Reveal Ad Performance Receive Your Certification (3:28)
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