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Facebook Advertising Certification Course
The Fundamentals of Facebook Marketing and Advertising
001 Watch the Facebook Ads Certification E7 Course Trailer (0:53)
002 Welcome to the Facebook Ads E7 Certification Course (6:05)
003 Access All Course Templates Guides and Special Resources
004 The Capabilities of Facebooks Ad Ecosystem and 4 Core Tools (8:05)
005 The Interactive Facebook Ads Manager Simulation Game (10:10)
006 Lets Set Up Your Base Tracking Pixel (3:10)
007 Advanced Lets Set Up an Event Tracking Pixel (6:33)
008 Lets Convert a Personal Account to a Business Account and Add People (2:16)
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Lets Create Core Custom and Lookalike Audiences
009 Lets Build Your Facebook User Targeting Skills (2:57)
010 How to Build a City-specific Audience of Facebook Users (4:14)
011 How to Target Users Who are Located near Physical Addresses (2:36)
012 How to Build an Audience of Your Competitors Fans (4:27)
013 How to Build an Audience of Users from External Data (Like an Email List) (3:17)
014 How to Build a Custom Audience by Synchronizing a MailChimp Account (2:14)
015 How to Create an Audience that Looks Like Your Fans (Lookalike Audiences) (2:29)
016 How to Create a Lookalike Audience from a Tracking Pixel (2:20)
017 How to Create an Audience of Users Whove also Visited Your Website or App (2:18)
How to Deploy Facebook's Objective-driven Ad Campaigns
018 Watch an Animated Introduction to Facebooks Objective-driven Ads (1:54)
019 How to Build Awareness for a Brand with Promoted Success Stories (7:38)
020 How to Prioritize Between Two User Groups by using a Reach Split Test (6:18)
021 How to Create and Promote a Time-sensitive Offer or Discount (6:24)
022 How to Launch a Device-targeted Carousel App Install Ad (6:01)
023 How to Get Leads for High-dollar Sales (e.g. Service Business or Car Dealership) (6:13)
024 How to Use Engagement Ads to Promote a Digital Product (Good for Events Too) (3:02)
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Learn Advanced Applications of Facebook Ads
025 Lets Delve into Sophisticated Uses of Facebook Advertisements (1:55)
026 Lets Set Up a Facebook Product Catalog (Great for Products or Travel Offerings) (8:30)
027 How to Use a New Feature Lets Use Product Tagging in a Post (2:06)
028 Lets Launch a Pixel-driven Product Catalog Remarketing Ad (6:43)
029 Lets Set Up a Dynamic Product Catalog Display Remarketing Campaign (4:58)
030 How to Use Facebook Insights and Automate the Delivery of a Performance Report (2:09)
031 The Big Reveal Ad Performance Receive Your Certification (3:28)
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022 How to Launch a Device-targeted Carousel App Install Ad
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